Sorry Im sure if you ready above you will understand that because some shops tried ordering through Ford and not Ford Racing they ruffled some feathers and now the pricing went up, considerably because Ford Racing had a targeted price of $600. $534.95 is the lowest you will ever see it advertised through a Ford racing dealer because that is Jobber pricing and we cant go lower than that. Cost on these is not what they were last week anymore...
B.S. - I just got off the phone with Tousley Ford and their price is $399. That is not the reduced price as you mentioned. That is their price with FRPP today.